For yet another year, BORICA is part of the “Bulgarian Christmas" charity initiative of the President of the Republic of Bulgaria
A few days ago, Rumen Radev, the Head of State, proclaimed the start of the "Bulgarian Christmas" initiative for 2017/2018.
For yet another year, BORICA is among the main sponsors of the campaign, which aims to: promote donation, help solving socially significant child-related health problems and support their treatment.
The theme of the fifteenth edition of the initiative is "In support of the saved children's lives" and started at the University Multiprofile Hospital for Active Treatment Saint Georgi in Plovdiv. It is one of the leading medical institutions in the country that applies modern and complex diagnostics and develops therapeutic, teaching and research activities – became clear during the ceremony.
This year’s "Bulgarian Christmas" campaign 2016/2017 that ended on 30 November was dedicated to children with severe chronic diseases. By the use of the initiative were raised BGN 2 650 000 that helped 474 children with the sum of over BGN 700 000; medical equipment was also donated to 30 medical institutions from all over the country – university and multiprofile hospitals for active treatment amounting to a total value of BGN 1 800 000.
The success of the “Bulgarian Christmas” charity initiative is due to the goodwill and the sympathy of thousands of virtuous Bulgarians, popular figures from the sports and the show business, as well as companies that are willing to be part of the cause.
